The Almaty Region is one of the most travel-dense parts of Kazakhstan — Charyn Canyon, the Kolsai Lakes, Ile-Alatau National Park, Issyk Reserve-Museum, the Suyunbai Aronov Museum, dozens of sanatoria, hundreds of hotels and food stops. The regional Tourism Department needed a single, official mobile guide that a visitor could open before the trip and use during it. Not a marketing site. Not a third-party aggregator. Their guide.